Workshop Brand Identity

Workshop, a dynamic brand at the center of activating teams for climate action, needed a new outward expression of their renewed commitment to sustainability. In collaboration with Jenna Slawson, Workshop's Design Lead, we developed a re-imagined brand identity.

The new mark and identity system were inspired by the Protea flower, a species that is native to South Africa, where Workshop’s story originated. Serving as an allegory of Workshop's approach to solving challenges in sustainability, Proteas are incredibly adaptive -- finding ways to, not just survive, but thrive in changing conditions.