Open Brand Project

The Open Brand Project was an open initiative to evolve the Red Hat corporate logo and brand system. We designed a new logo (with consultation from Paula Scher) and a re-imagined brand system completely in the open.

This meant getting buy-in from the entire company, sharing early and often, and gathering feedback all along the way. I was on a team of 12 designers who helped contribute to the final execution of the new corporate logo and was one of 3 core brand designers to design our new logo and visual systems.
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Project highlights include the logo development, launch campaign graphics, a logo system for products, programs, teams, events, and more, an evolution of our standard icon system, visual system development for typography, color, iconography, photography, and illustration, and the templates and guidelines to enable associates, partners, agencies, and other designers to use the new brand system and assets.

Brand Standards

With a brand new logo and visual system, I led the development and implementation of Red Hat's Brand Standards.

Hosted completely online and in the open, Red Hat's Brand Standards site was simultaneously migrated and updated by a cross-collaborative team of writers, web designers, and brand designers via a phased approach as we were still building out parts of Red Hat’s new visual system.

Launch Graphics

Developed a launch kit for social media and internal and external communications that showcased the flexibility of our new logo.

Created headers and a system of avatars to align to our brand strategy based on the type of social accounts.

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